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Infinity Stores is a retail chain of stores that stocks cosmetics, cleaning, hygiene and fragrance products under the Infinity Brands as well as select other brands that are supplied by Le Sel Research. The stores are aimed at the lower to middle income market situated in key areas in and around the East Rand.

The store are managed and owned by the group while a franchise model is currently under construction.

Infinity Brands is a private label manufacturer of cosmetics, cleaning, hygiene and fragrance products aimed at building a retail brand through its stores and direct sale initiatives. The experience gained over the last 10 years through New Beginnings Staffing by providing labour to contract manufacturing industry has been invaluable to the business. These skills are now utilised to produce high quality product at a competitive pricing structure.

Infinity Direct is a direct sales initiative that provides budding entrepreneurs with opportunity to own and run their own business under the mentorship of the management team of New Beginnings Incubator.

The entrepreneur has the unique opportunity to start his business with the support structure that enables him not only to be successful but to be a mentor in the making for other to come through the initiative. Infinity Direct is an Enterprise Development blue print that will have a sustainable and lasting impact on unemployment.